In this episode, I share a story about squirrels and bird feeders to explain the importance of designing your business to attract the right customers.
Squirrels will work hard to get whatever they can get their hands on. But sometimes, their hard work is wasted or inefficient. They put all this effort into getting into a bird feeder, only for a couple of seeds.
Sometimes that is like business, we work hard, but what's it for if we're not achieving our goals?
In this episode, I mention "be the bird feeder" in business. In other words, be the one that attracts the right customers, the ones who are interested in what YOU have to offer. This means understanding your target market and providing them with the products or services they need.
If you're looking for ways to grow your business, this episode is for you!
~Raef