Listen to Raef and colleague Sally Cobb discuss trademark and copyright questions that business owners often ask. Join us as we dive deep into this subject! We explore the different reasons why things like trademarks, copyrights, and patents might be a good idea for your business vs. when it might not be necessary. We cover some really great stuff in this episode, so be sure to give it a listen!
Episode 14: 5 Tips to Gain Energy and Inspiration
Sometimes, as business owners, we may feel like we're doing all the things we need to do to succeed, but we're so drained or burned out from running the business that we don't have any energy left to do what needs to be done to keep moving it forward. In this episode, I share 5 tips to gain energy and inspiration to fuel your creative side -- your entrepreneurial side -- so you can keep growing your business in new ways. Enjoy!
Episode 13: Cash Flow is King: Agree or Disagree?
In this episode, I discuss ways to handle issues with cash flow and contemplate whether "perseverance" is always the answer. Listen to hear my thoughts on these topics, including my Charles Ingalls analogy regarding doing what needs to be done to keep the lights on. Enjoy!
~Raef
Episode 12: Meet Zack and Chris of Pivot Creative!
In this episode, you’ll Meet Zack and Chris from Pivot Creative, a small, detail-oriented team of designers, developers, and strategists who take pride in crafting unique and intuitive brand experiences for their clients.
Hear their stories about how they got started in the digital marketing space in this coffee-style chat.
Enjoy!
~Raef
Episode 11: Squirrel vs. Bird
In this episode, I share a story about squirrels and bird feeders to explain the importance of designing your business to attract the right customers.
Squirrels will work hard to get whatever they can get their hands on. But sometimes, their hard work is wasted or inefficient. They put all this effort into getting into a bird feeder, only for a couple of seeds.
Sometimes that is like business, we work hard, but what's it for if we're not achieving our goals?
In this episode, I mention "be the bird feeder" in business. In other words, be the one that attracts the right customers, the ones who are interested in what YOU have to offer. This means understanding your target market and providing them with the products or services they need.
If you're looking for ways to grow your business, this episode is for you!
~Raef